Instagram has become an essential platform for artists to showcase their work, connect with other artists and art lovers, and promote their brand. But with over one billion active users on the platform, it can be challenging to stand out from the crowd. One way to increase your visibility on Instagram is by using hashtags.
What Are Hashtags?
Hashtags are keywords or phrases that are preceded by the “#” symbol. They are used to categorize and organize content on Instagram. When users click on a hashtag, they can view all posts that have used that specific hashtag. This allows users to find content that is relevant to their interests.
Why are hashtags important for artists?
Using hashtags can increase your reach on Instagram. When you use hashtags, your posts become more discoverable to users who are searching for that specific topic. This can result in more engagement, followers, and potential clients for artists. Hashtags also allow you to connect with other artists and art enthusiasts who share your interests.
What Is The Optimal Number of Hashtags?
The optimal number of hashtags to use on Instagram can vary depending on several factors, such as the type of content you post, your niche, and your target audience. However, research suggests that using between 9 and 11 hashtags per post can result in the highest engagement rate.
Using too many hashtags (more than 11) can make your post look spammy and may result in a lower engagement rate. On the other hand, using too few hashtags (less than 5) may limit your post’s visibility and reach.
It’s important to note that the quality of your hashtags is more important than the quantity. Using relevant and specific hashtags that are related to your niche and target audience can help you reach the right people and increase your engagement rate.
Additionally, you can experiment with different numbers of hashtags and track your engagement rate to see what works best for your account. The optimal number of hashtags can also change over time, so it’s important to regularly review and update your hashtag strategy.
Best practices for using hashtags for artists on Instagram
- Use relevant hashtags: Use hashtags that are relevant to your artwork, style, or medium. This will attract users who are interested in that specific type of art. For example, if you’re a watercolor artist, use hashtags such as #watercolorart, #watercolorpainting, or #watercolorillustration.
- Use specific hashtags: Using specific hashtags can help you target a more niche audience. For example, instead of using #art, use #contemporaryart or #streetart. This will attract users who are specifically interested in those types of art.
- Use a mix of popular and niche hashtags: Using a mix of popular and niche hashtags can increase your reach and visibility. Popular hashtags such as #artwork or #artist have a larger audience, while niche hashtags such as #fiberart or #inkdrawing have a more specific audience.
- Research hashtags: Researching hashtags before using them can help you find the most relevant and popular ones for your artwork. You can use tools such as Hashtagify or All Hashtag to find popular and related hashtags.
- Create your own hashtag: Creating your own hashtag can help you build your brand and make it easier for users to find your artwork. Use your name or the name of your art style as your hashtag. Encourage your followers to use your hashtag when they post about your artwork.
- Use hashtags in your stories: Using hashtags in your Instagram stories can increase your reach and visibility. You can add hashtags to your stories by using the hashtag sticker or by typing them out on your story.
No doubt, hashtags are an essential tool for artists on Instagram. Using relevant, specific, and a mix of popular and niche hashtags can increase your visibility and reach on the platform. Researching hashtags, creating your own, and using them in your Instagram stories can also help you build your brand and connect with other artists and art enthusiasts.
