Palm Angels, the renowned streetwear brand that was born from the skater scene of Los Angeles, has just taken a significant step in expanding its global footprint. The Milan-based company recently opened its first flagship store in Paris, marking yet another milestone in its meteoric rise to fame. Nestled on the prestigious rue St.-Honoré, Palm Angels’ new outpost joins the ranks of luxury boutiques, including Saint Laurent, Diptyque, Balenciaga, and Acne Studios.
What sets this new store apart is not only its prime location but also its meticulously designed interior that perfectly encapsulates the brand’s edgy and youthful aesthetic. The vision for the store’s design was brought to life by the talented team at Studio Henry, led by Charles-Edmond Henry. Their mission was clear: to create an immersive environment that not only reflected Palm Angels’ identity but also paid homage to the rich cultural and architectural heritage of France.
As you step inside the Palm Angels flagship store, you are immediately greeted by a juxtaposition of styles that seamlessly blend bourgeois chic with contemporary playfulness. The ground floor boasts a striking and monumental marble staircase, drawing inspiration from the nearby Palais Garnier, one of Paris’s iconic opera venues. This opulent feature, coupled with elegant marble tile flooring and decorative elements, sets the stage for a shopping experience like no other.
A nod to the brand’s roots in skateboarding culture can be found on the ground floor, where a decorative skateboard made of marble casually rests, adding a touch of authenticity to the space. Just behind the grand staircase, an understated lounge invites visitors to relax and soak in the atmosphere.
Venturing to the second floor, shoppers are greeted by an expansive retail space that spans the entire width of the building. The interior is framed by a captivating suspended light grid, lacquered timber wall panels, whitewashed walls, and more of the stunning marble flooring that defines the store’s aesthetic.
Furnishings within the retail space are equally impressive. Glossy timber display cabinets, robust metal clothing racks adorned in electric pink, and generously sized mirrors with solomonic columns enhance the store’s overall appeal. Even the fitting rooms have not been overlooked, with wallpaper featuring a palm leaf motif and ornamental mirrors contributing to the attention to detail that defines Palm Angels.
The opening of Palm Angels’ flagship store in Paris not only solidifies the brand’s presence in one of the fashion capitals of the world but also serves as a testament to the power of collaboration and cross-disciplinary design. Studio Henry’s partnership with Palm Angels’ art director demonstrates how a shared vision and a deep understanding of a brand’s identity can result in a retail environment that is both unique and engaging.
